I like to predict what’s going to happen in the fitness/health industries and how it may affect you. So, here are my first three predictions for what you may see in the coming year. Let me know what you think!
#1 – More “Natural” and “Organic” products flooding the market.
Every year, our country becomes more aware of the rising cost of obesity and unhealthy lifestyles – we see it in the rising health care costs and all of the wellness products that come to market each year. I predict we will continue to see natural alternatives to daily products and foods we enjoy, like paraben-free skin care products, low glycemic “soft drinks”, and non-GMO foods.
Take Note: Because the organic food industry has enjoyed exponential growth, you will see a lot of items with the word “natural”, and organic on them. READ CAREFULLY. Personal care products and foods are manufactured at a lower grade of quality than pharmaceuticals (which are held to higher standards). So, just because a company claims that their product is natural or organic, does NOT mean it’s good for you! KNOW what you’re consuming.
#2 – Increase in Digestive Problems and Food Allergies.
My recent classes on digestive health, developed after my “detox week” at Sanoviv Medical Institute in Mexico, generated a lot of interest that I didn’t know existed. There are a lot of people out there with digestive problems like bloating, gas, constipation, irritable bowel syndrome, and a host of other yucky things you’d rather not discuss. Yet, having good digestive health is imperative to a high quality of life (nutrient absorption, disease prevention, and simply feeling good after you eat!) Because we’re bombarded with so many chemicals, preservatives, hormones, refined flours and sugars (and will continue to be, despite the natural products on the market) more of the population is going to develop food allergies and digestive issues. Just look at all of the gluten/lactose/soy/nut-free products on the market now compared to 10 years ago.
Take Note: It’s time to get serious about your digestive health. If you’re experiencing a lot of gastrointestinal distress, begin by eliminating high-allergen foods in your diet. Take a digestive enzyme and probiotic (even if you don’t have problems, these are great for your gut health!) And really work at cutting down on grains – especially gluten-based grains. Over 70% of Americans are gluten-intolerant and don’t know it!
#3 – Daily Deal websites will increase lack of seriousness in fitness and weight loss programs
I think online discount coupons like Groupon, Living Social, and Weekly Plus provide incredible bargains for consumers to try out different fitness or weight loss programs. However, one problem I predict is that these sites will create a lack of seriousness when it comes to making a commitment to a particular program. While it’s great to try things out, at some point one has to commit, and focus on what’s really important: the PLAN to reach your goals, not the best deal you can find. (And the “best deal” may often be one you pay a premium for because it’s a fully integrated program like nutrition workshops, individual attention, mindset coaching, special-focus classes, fitness evals, etc, that delivers RESULTS).
Take Note: We greatly value YOU. While you may see ladies come in from online deals to try out our program, we will never water down our services to you. We are a FAMILY, not just another workout. What are some offerings you’d like to see in 2012? While I’m working on great programming for this year, I’m always happy to hear from you! This is YOUR program, which I’m constantly refining and tailoring to meet your needs.
Well, those are my first three predictions…with more to come. What do you think – am I off base or do you agree? I’d love to know, so share in the comments below!
Committed to your success,
Priscilla
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